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Gippsland
9 Coonoc Rd,
PO Box 1242
Traralgon 3844
Ph: 5173 1000
Fx: 5173 1099
Gippsland is the area comprised of the coastal plain lying between the highlands of the Great Dividing Range and the Bass Strait, and extending 400 kilometres north-east to the New South Wales border. Gippsland lies to the east of Melbourne and includes the important industrial region of the Latrobe Valley. The licensed service area stretches along the coast from Moe in the Western Latrobe Valley to Orbost in East Gippsland.
Our Gippsland market is unique in Australia as it has five major population centres spread over quite a large geographic area. These cities are Moe, Morwell Traralgon, Sale and Bairnsdale.
Central Gippsland is located around 90 mins east from the heart of Melbourne and is easily accessible on dual carriage freeways. The Princes Highway is the major coastal route from Melbourne to Sydney and carries an extraordinary amount of traffic through the very heart of the population and coverage areas.
The area is a popular holiday destination with tourism bolstering the population at beachside locations like Lakes Entrance when the summer holidays arrive. The Gippsland Lakes resort area plays all the year round with sailing, power-boating and fishing.
In comparison to the 2001 census, the population of the radio license area of Gippsland and Latrobe Valley has increased by 4.67% to 125,086.
All major banks, car dealers, fast-food restaurants, supermarkets and an extensive selection of national retail, chain and independent stores are represented in the region.
