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Horsham / Ararat
2 Stawell Road,
PO Box 606
Horsham 3402
Ph: 5382 1351
Fx: 5381 1147
Horsham is around 300 kilometres northwest of Melbourne and 450 kilometres south east of Adelaide, on the main rail and road routes linking Victoria with Adelaide.
Horsham is the major commerce centre for the Wimmera / Mallee region, which includes such centres as Nhill, Halls Gap, Kaniva, Warracknabeal, Stawell and Ararat. Over a million tourists visit the area each year to see Halls Gap and the majestic Grampians National Park. The region is extremely popular with fishing, boating, swimming and water enthusiasts.
In comparison to the 2001 census, the population of the radio license area of Horsham has slightly decreased by 0.36% to 58,640.
Horsham lies in the far west of the state approximately 140 kilometers from the South Australian border. Horsham is the halfway point between Adelaide and Melbourne on the busy Western Highway. It is estimated that over 1,500 semi trailers pass through this region each day. Over a million tourists also visit the region each year to visit the majestic Grampians National Park. Established as a National Park in 1984 it is Victoria's largest national park, occupying an area of 1,670 square kilometers.
Mixx FM also has FM transmitters located in Ararat.
The station also produces a colour weekly newspaper, the Weekly Advertiser which is circulated free to over 22,000 homes, business and RMB deliveries in the Wimmera Mallee. The Weekly Advertiser is a unique way to add additional reach to your radio campaign with special incentive being offered to advertisers that run on both stations and in the newspaper. Since it’s introduction in 1998 the Weekly Advertiser has revitalised the local newspaper scene.
All major banks and credit unions, car dealers, insurance/finance organizations, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the area.
