Swan Hill, at the eastern edge of the Mallee area in the northwest of Victoria, is located on the Murray River.
Swan Hill is a picturesque tourist destination with a strong farming district. Tourism in the region is a $55mil industry with over 235,000 visitors annually.
The famous Murray River, the beautiful lakes district of Lake Boga and the regions year round near perfect weather make the area an ideal holiday location. Like Midura the region supplies much of Victoria’s fresh fruit.
Being on the banks of the Murray River, Swan Hill has a large amount of irrigates farmland. This supports a number of orchards near the river and a strong dairy cattle industry.
It also produces large quantities of wheat and canola.
Mixx FM also has transmitter based in Kerang.
In comparison to the 2001 census, the population of the radio licence area of Swan Hill has decreased by 1.35% to 42,821.


